Author: Simon Mwangi

Starting a safari company is exciting. You have the vehicles, the guides, the routes, maybe even a few contacts from previous work in hospitality or tourism. What you do not have yet is visibility. And in this industry, visibility is everything, because your customer is not walking past your shop on Kenyatta Avenue. They are…

Here is a conversation I have had more times than I can count. A business owner calls me. They launched a new website six months ago. They spent good money on it. It looks great. The designer did a fantastic job. But the site is not ranking. Organic traffic is almost zero. And when they…

I recently audited a website for a company that had migrated from a .com domain to a .co.tz domain. On paper, the move made sense. They wanted a local domain that matched their market, looked more credible to their audience, and signalled where they operated. The intention was right. The execution was not. When I…

I have done SEO audits on over 400 websites. Safari companies, hotels, law firms, real estate agencies, lighting suppliers, you name it. And I keep finding the same problems across all of them. Some are small and easy to fix. Others are catastrophic. The kind that take a business completely off Google without the owner…

Let me start with something that took me years of website audits to fully appreciate. No two websites have the same problems. I have audited hundreds of websites across Kenya, Tanzania, Uganda, and East Africa broadly. Law firms in Westlands. Safari companies in Arusha. Hotels in Zanzibar. Clinics in Mombasa. E-commerce stores in Nairobi’s CBD….